July 2018

Have you ever wondered why OTAs give you more bookings? Why is the average online hotel booking engine conversion rate below 2% (Source) despite hoteliers spending on marketing and SEO? The answer is clear and simple?? OTAs help…

Attribute-based selling is a concept that has generated buzz in hospitality circles in recent years, and now Amadeus is implementing this strategy as part of its new guest reservation system adopted by!-->…