Advantages of an online reservation system

Hotel owners can no longer ignore the need for an integrated online booking engine. With such a high proportion of business and leisure travel researched and booked online, if your property doesn’t have an online presence, you won’t be able to be found.

Hotel owners can no longer ignore the need for an integrated online booking engine. With such a high proportion of business and leisure travel researched and booked online, if your property doesn’t have an online presence, you won’t be able to be found.


Here are a few reasons why you absolutely should have an integrated online reservation system for your hotel website.

They work for you 24/7

A online booking system works all the time. This gives potential visitors the freedom to book a room whenever they want. It also maximizes your sales because you are not limited to your working hours. In fact, studies show that a 24/7 online reservation system dramatically increases the number of hotel reservations.

This will give your staff more time to complete other tasks. With the reservation system, a hotel with minimal staff can efficiently handle multiple tasks simultaneously. They can handle group recording, to verify other guests, confirm Reservations, and so on, all at once. the same time.

Accelerate direct bookings

The first step to success for hotels is a powerful online booking engine. STAAH’s ConvertDirect booking engine allows you to manage your own customer relationships, getting rid of all the commission-hungry intermediaries. He comes straight to you and he’s a seamless experience for your users. It’s as easy as 3 steps for your guests to book through this system, as well as giving you the ability to add services or upgrades to entice them to stay longer!

The Channel Manager product manages all your inventory in one place. When a guest books a room from one website, it is automatically updated on all other OTA websites you are logged into. If you need to make changes to availability, content, and pricing, you can do so in the STAAH Channel Manager, which updates instantly. It’s a clear dashboard with endless possibilities to help you increase your bookings all in one place.

Integration of the Property Management System (PMS)

With the right kind of online booking system, you can integrate your own PMS. Your PMS app offers great support for your business, including your room availability, direct bookings with front desk, sales, reports and more. In addition to your PMS, STAAH’s online reservation system integrates with more than More than 250 partners worldwide so you can reach your potential customers further.

Learn more about your customers’ preferences

The hotel reservation system allows the hotel owner to easily see the selection of guests and booking trends in the dashboard with all the valuable information such as the most popular rooms, the most selected add-ons, search trends, to verify peak booking times etc. in one screen which will help businesses know what customers want, saving them time and money.

Keep track of your competitors

Sometimes you just need to stay ahead of the game. And that might mean keeping track of your competition. There are many ways to do this, from visiting the actual property to following on all social media platforms. It is also possible to use STAAH’s smart product called RateSTalk, which is an add-on to the Instant or Max Channel Manager booking system. This allows you to choose your top five competitors and it will show you their rates for any seven day period in real time. It comes in the form of a simple and easy-to-follow interactive chart.

Use Google Analytics and pixels for your booking engine

Getting the most out of your data from your website and integrated apps, the better. Many properties embed analytics code on their booking engine page to track visits and conversions.

Your web designer or marketer can help you generate the analytics code. This code can be inserted into STAAH Traffic scenarios. There is also the added benefit that you can now add your Sojern pixel for your booking engine.

With a tracking pixel, advertisers can acquire data for online marketing, web analytics, or email marketing. A tracking pixel is a snippet of HTML code that is loaded when a user visits a website or opens an email. This information is vital for your business and certainly an opportunity not to be missed!

If you want more information about Google Analytics or Sojern pixels, contact the team.

Boost your room rate

Having an online reservation system gives hotels a single solution. If your property is connected to one of STAAH’s booking engines, you can use the WatchMyRate widget which displays live rates from five different channels, visible to all visitors, driving direct bookings and revenue for your property.

Highlight packages and promotions

Create and display promotional packages, present freebies like free breakfast and free Wi-Fi. Offer secret deals for frequent customers, corporate discounts and accept multiple bookings and much more. You can add Gift Certificates on your website to offer promotional discounts or allow customers to purchase special vouchers on hotel services such as discounted buffet meals, spa treatments, couples honeymoon dinner, etc. STAAH Gift Voucher Engine is a off-the-shelf e-commerce platform which easily integrates with your existing website and helps to improve your brand awareness. Whether you are a big hotel, a independent property or a catering establishment, it is suitable for all.

Measure your customer experience

Having an online booking system can also give you an add-on to track your customer reviews from one place. STAAH ReviewMinder helps you measure your customer experience and improve your online reputation. ReviewMinder is a review management system that notifies you of new online reviews across multiple sites in a simple dashboard and responds directly to customers. He enters Mobile app which means you can manage from anywhere and monitor reviews on several sites, including Google, TripAdvisor, Booking.com, Hotels.com and Ctrip. You will be alerted to new reviews on your very visual and efficient dashboard never to miss another review.

Intelligently target markets in times of low occupancy

The online booking system not only gives you a channel manager and booking engine, but also gives you other opportunities and ways to intelligently generate direct bookings from your own hotel website. If your property is connected to the ConvertDirect booking engine, you can take advantage of the smart pricing feature for free and generate more bookings when occupancy is low. Smart pricing lets you target specific regions based on mobile, Region, multi-nights Where advance purchase. To learn more about smart pricing, click here.


When technology is there to help hotel owners, there’s absolutely no reason to go old school. So take a step back and see if you would like to spend your day managing operational overhead or improving efficiency and taking better care of your guests. To learn more about STAAH, sign up today for a free demo and manage your property online.

This article was originally published by STAAH. For more hotel tips, trends and news, click here.

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