Deem Launches Revamped Online Booking Platform
Deem has launched a new online booking tool and travel management platform designed to meet user demand for a mobile-first, consumer-like experience, according to the company. Dubbed Etta, from the acronym for “Easier to Travel Anywhere,” the tool will replace Deem’s existing Work Fource platform and has been under development for two years, according to Deem president David Grace.
“We have been working on Etta since Enterprise Holdings acquired us,” Grace said, adding that the Covid-19 pandemic has served as an additional demand catalyst for a more traveler-friendly booking and travel management tool.
“I think the disruption of the pandemic, while devastating for so many, has also given the industry time to reconsider the way it runs its programs… and to ask questions about what it could do better. and how to get more value from its travel programs, and we’re happy to have an answer for them, ”said Grace.
Much of this response relies on offering what Deem calls an easy-to-use, mobile-centric tool to minimize reservation leakage, a long-standing issue that has taken on new urgency for some in a busy landscape of Covid, in which the duty of business -care responsibilities have become even more critical.
“Changes [in Etta] are all traveler-centric, ”Grace said.“ We know travelers will stay on platform and in politics when they like the tool they are using, and this is a huge win for managers of travel. “
These advancements include a more “intuitive” interface, robust self-service search, booking and travel modification capabilities, a chatbot assistant, machine learning functionality to adapt to user preferences, and a customer feed. ‘travel news to provide relevant information to users within the application, according to Judge.
Etta will also integrate the newly released Traveler SafetyCheck destination safety assessment tool from Deem and an automated function for managing unused tickets as well as the ability to integrate virtual payments via Conferma Pay for bookings made in the OBT. , a feature available in Work Fource since 2019.
An iOS version of the Etta app is available now, with an Android version coming later this year, Grace said.
The president of Deem noted further advancements on the horizon, touting “a very strong and innovative track record” as the company seeks to capitalize on the increased demand from TMCs seeking to deliver enhanced OBT solutions to their travel customers. business.
“We believe Deem has a great opportunity to help the TMC market compete with non-traditional competitors who… take advantage of technology,” noted Grace. “And we believe that a dynamic, traveler-centric travel platform… is the most important element of any modern travel program.”
Deem’s recent moves into TMC’s distribution channel include signing an agreement in October 2020 to offer its OBT services to Short’s Travel Management customers, as well as the creation of a mobile booking and travel management application. for Direct Travel which was launched in June 2020, following an existing distribution pact for companies inked in 2019.
Deem announced in June 2019 that it would end its expense management platform and focus on providing OBT services.