Here’s how destination weddings will drive hotel business models in 2022
Celebrating love stories in beautiful locations sounds like a dream job, and it’s for Karen Bussen, the exclusive designer of Weddings by Palladium. Bussen joined Sarah Dandashy, host of Say Yes to Travel, to talk about her experience and the trends for destination weddings in 2022.
Bussen’s roots are in the hospitality industry, and that’s where his journey to wedding planner extraordinaire began. “I was working at a restaurant in New York, and a couple loved the flower arrangement I made and asked for help with their wedding. From there, I was hooked.
Bussen learned on the job, going early in the morning to the city’s flower market. Over time, she has done more than just conceive, helping couples plan their special day. She then joined the Palladium Group. “We had the same commitment to quality and service, and this was an opportunity to provide an experience for couples around the world,” she said.
Today, she helps brides and grooms create their dream wedding days at Palladium hotels in Mexico, the Dominican Republic and Jamaica.
“Each station has its own personality. The Riviera Maya is lush and natural. In Jamaica, the backdrop is turquoise waters. The essence of place is part of every celebration,” Bussen explained.
Talking about the trends for 2022, Bussen mentioned that since many couples have postponed their nuptials, they’re doing everything. “They add events and experiences like beach welcome parties or farewell brunches.”
Another trend noted by Bussen is that couples want to incorporate the culture of their destination wedding venue into their festivities. “They want to integrate the flavors of the place in an authentic way. In Riviera Maya there is a shaman experience where they emit a blessing, which refers to the Mayan culture.