Iconic confectioner wins major contract to supply Claridge’s Hotel

An iconic confectioner has won a major contract to supply its products to Claridge’s Hotel in London.

Uncle Joe’s mint balls should be packaged in an exclusive Claridge’s box and given to guests as a parting gift.

The sweets are made by Wigan-based William Santus and Co.

READ MORE: Redrow founder Steve Morgan donates £50m to help cure type 1 diabetes

Ownership has been passed down from generation to generation and co-managers John and Antony Winnard are great-great-grandnephews of the company’s founder.

In a joint statement, they said: “We are honored and delighted to have our sweets stocked by a world-renowned hotel and hope this is just the start of a relationship that will see Claridge customers around the world enjoy have the opportunity to savor Uncle Joe’s mint balls.”

The news comes after the company secured its first order in Australia in over a decade towards the end of 2021.

The deal was struck with Perth-based British Provender, who also work with PG Tips, Coleman’s Mustard and Branston Pickle.

Early last year, the company appealed to the government’s Department for International Trade (DIT) to help secure new deals in the wake of Brexit and the Covid-19 pandemic.

The company worked with international trade adviser DIT North West and DIT teams at British embassies around the world, holding virtual meetings to promote the famous sweets to potential customers.

Supplies from Uncle Joe’s, which have been made at the Toffee Works in Wigan for over 100 years, were also sent to the British Embassy in Washington DC, US, as gifts for the new Presidential Administration of Joe Biden.

Comments are closed.