IHG’s Avid brand opens its 45th hotel

IHG Hotels and Resorts continues to expand its Avid brand across the United States, marking the opening of its 45th hotel in Macon, Georgia.

The Avid Hotel Macon North is owned by Sainath Hospitality LLC and is located approximately one hour from Atlanta. It offers convenient access to Mercer University and Wesleyan College, and is close to historic attractions such as Ocmulgee Mounds National Historical Park.

The brand opened three more Avid properties last month – Avid Hotel Millsboro – Georgetown South, the brand’s first hotel in Delaware; Avid Hotel Byron – Warner Robins, located between Macon, Warner Robbins and Perry, Georgia; and Avid Hotel Memphis – Southaven, located near the medical district in downtown Memphis.

Earlier this year, Avid Hotel Salem in Virginia, Avid Hotel Fayetteville West in Arkansas and Avid Hotel Lexington – Hamburg Area in Kentucky opened.

All Avid Hotels are newly built properties and feature 55-inch smart TVs, access to streaming services, and free on-the-go breakfast.

The Avid brand was unveiled in September 2017, and was designed to operate on a franchise model, featuring new build properties offering a minimum of three stories.

Karen Gilbride, Vice President of Avid Hotels and Atwell Suites, said:

“Avid Hotels are designed to provide the perfect balance of price and quality for travelers and our ownership community. Today more than ever, travelers seek reassurance about their hotel choices. We’re excited to see avid hotels open in more communities and destinations, giving consumers exactly what they need without compromising on the road.

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