Porsche Design enters the luxury hotel business
In the not-too-distant future, you might find yourself in a Porsche Design hotel after the sports car maker announced a partnership with Deutsche Hospitality, a German hotel company.
The partnership will see the opening of a number of Steigenberger Porsche Design Hotels in a plethora of cities around the world. Companies will compete in the “luxury lifestyle segment”. Deutsche Hospitality operates Steigenberger Hotels & Resorts and has more than 150 hotels on three continents.
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“Steigenberger Hotels & Resorts and Porsche Design share common values,” said Porsche Design Group Managing Director Dr. Jan Becker. “We demand the highest quality standards and exclusive design and strive for continuous development. Together, we want to offer our customers a whole new hotel experience.
It is reported that the hotels created with Porsche Design will each have at least 150 rooms, restaurants, bars and extensive health and beauty facilities.
“Our two companies bring together the best of both worlds,” added Deutsche Hospitality Managing Director Marcus Bernhardt. “Porsche Design brings a unique design philosophy to the partnership. And there is hardly a hospitality company other than Steigenberger that has brought so much quality, service and passion over a period of more than 90 years. , we are creating an exciting new product that will inspire people to rediscover the hospitality industry.
Deutsche Hospitality is aiming for “significant global growth by 2027” and believes that its partnership with Porsche Design will be an important step in “meeting the growing demands for individuality, exclusivity, design and an inimitable hotel experience”.