Report, Marketing & Advertising News, ET BrandEquity’s study provides insight into what Indian travelers expect from the industry post-pandemic (representative image)

The start of 2020 saw the travel industry shaken by the sudden onset of the COVID-19 pandemic. For the first time, global borders were closed, markets experienced various forms of shutdowns and travel came to a standstill. Two years later, the travel industry is seeing light at the end of the tunnel thanks to the rollout of widespread vaccination programs and the gradual resumption of travel.

As travelers begin to nurture their wanderlust again and the travel industry braces for recovery, research published by online travel company highlights Indian travelers Indians are eager to realize their travel dreams over the next few months while maintaining health and safety. top of mind, with 88% of Indian travelers willing to share their medical history, current medical form and location to potentially receive personalized health alerts in the places they travel.

Personalization in the post-pandemic world
One of the biggest trends emerging in the post-pandemic world is personalization. The report found that traveler preferences are intimately personal and a one-size-fits-all approach no longer works with 80% of Indian travelers ok with providing more of their personal information to their travel partners in exchange for travel more personalized. live.

The information was drawn from’s first APAC Travel Confidence Index, which provides insight into consumers’ confidence in exploring the world again and their motivation to travel. The commissioned research, which surveyed 11,000 travelers from 11 Asia-Pacific countries and territories, combined with proprietary data and insights from the company as a leader in digital travel, offers insight into traveler confidence in the region.

Key considerations and motivations for travelers on a trip
According to the research findings, the desire to travel remains strong among Indian travellers, with safety (67%), cost (44%) and variety of destinations and hotels & resorts (42%) being the top three. main considerations. When asked about their top motivations for travelling, “health and safety assurance” emerged as one of the top motivations voted by 25% of Indian travelers, followed by 23% of Indian travelers intending to do a break from work and 20% of Indian travelers want a new accommodation experience.

Main deterrents to travel in times of uncertainty
The research results put more emphasis on flexibility in travel bookings as 89% of Indian travelers would postpone or cancel a trip if they saw an increase in COVID-19 cases at their travel destination.

When asked about their top concerns and what would stop them from booking a trip, the “possibility of getting stuck due to frequently changing border regulations” was cited as the top deterrent by 35% of Indian travelers (APAC 37%) . This was followed by “travel costs” and the fear of having to submit to quarantine at 33% each. (APAC average of 38% and 37% respectively).

Supporting Indian travelers they expect from accommodation partners
According to the research, as a result of the pandemic, there is a 5% increase in the number of Indians wishing to book their next trip through online travel agencies, with 62% of Indian travelers planning to book their next trip through online travel agencies such as

While planning their trip, Indian travelers also seek support from airlines, hotels and online travel agencies in order to travel with peace of mind. According to the Traveler Confidence Index, 49% of Indian travelers expect travel agencies to provide advice on what to expect from their trip, along with 48% of Indian travelers who want easy access to customer service. 47% of Indian travelers are also looking for clear instructions on any requirements airlines or accommodations may have and 47% of Indian travelers want access to flexible cancellation with clear refund information, another aspect that Indians take into account. account when traveling in peace.

Ritu Mehrotra, Chief Commercial Officer, APAC,, said, “It’s exciting to see India emerge at the top of’s APAC Traveler Confidence Index. The results highlight Indian travelers’ love of travel and their willingness to explore the world again. And while travel optimism remains strong, it’s inspiring to know that the intention to travel sustainably is also a key consideration for Indian travellers.

“The background information is a promising indication of the opportunities for the industry to adapt and collaborate now to build global traveler confidence, so we can truly empower everyone to travel and experience the world anew. world more easily – now and in the years to come,” she added.

The survey of 1,300 people from June 25-30 this year also found Delhi to be the preferred destination for business travellers, followed closely by Bengaluru, Mumbai and Hyderabad.

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