Restoration Hardware enters the hospitality industry
RH, formerly Restoration Hardware, joined the hospitality industry this week.
The company has opened a boutique hotel, the RH Guesthouse New York, in New York’s Meatpacking District, it announced Thursday. The guest house has six guest rooms and three suites.
RH said each suite has two full bathrooms, a gourmet pantry, an in-room gym, and access to a rooftop terrace with a pool.
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There is a limit of two guests per room, according to its website.
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In addition to rooms and suites, the hotel includes CEO Gary Friedman’s 2,600-square-foot private residence that will occasionally be available to guests, the company said.
The hotel has an on-site restaurant called The Dining Room on the ground floor and a champagne and caviar bar in the cellar, according to the statement.
The hotel was “designed with privacy and luxury in mind,” Friedman said in a statement. On its website, for example, it asks guests to “refrain from taking photos or posting the property on social media.”
“Privacy is the one thing everyone has given away on social media, and the one thing the internet has taken away, because you can access anyone online,” Friedman said.
“We believe that privacy is going to become a large and important market, and RH Guesthouse has the opportunity to define this new market with an unprecedented level of design, quality and hospitality.”
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The guest house occupies a “restored and reimagined triangular loft building built in 1887”, according to the statement. It is located near the RH New York gallery, the company’s flagship store that opened in 2018.