Starhotels production and revenue soar thanks to Trust International’s new online booking engine

Frankfurt, Germany and Florence, Italy – Starhotels’ implementation of Trust International’s powerful new online booking engine for its 21 exclusive hotel destinations in Italy and Paris has been a hit with customers.

“Our customers really appreciate the new Starhotels Booking Engine (IBE) on It is based on the IBE Trust|GuestBooker booking technology that we have implemented on our website,” said Dorella Lazzarotto, Executive Director of Sales and Marketing. & Distribution for Starhotels. “Our customers love to book online 24/7, so it’s imperative for us to have a state-of-the-art booking engine. We received great customer feedback immediately after going live of Trust|GuestBooker and this translated into an increase in turnover compared to the same period a year ago.”

Production of reservations on the Starhotels website increased by 16% per month year-on-year after the implementation of Trust|GuestBooker, a user-friendly and easy-to-navigate Internet booking engine that provides direct access and in real time to descriptive content, photos, prices and availability.

“As reservations through the hotel website are the most profitable distribution channel, Trust | GuestBooker has quickly earned ‘Most Valuable Player’ status on Starhotels and other hotel teams that maximize its capabilities to present the best features of their hotel with photos, descriptive content and real-time rates and availability,” said Richard Wiegmann, Managing Director of Trust International.

Trust|GuestBooker offers an endless variety of customization opportunities and features. A high degree of customization allows IBE to be seamlessly integrated into a hotel website for a cost-effective, low-maintenance solution.

Benefits of Trust|GuestBooker for end users include:

  • Compatible with all major internet browsers
  • Fast, clear and easy to understand navigation
  • Same rates and availability displayed (in real time) as calling the hotel and clear display of rates and packages with details of any unavailability or restrictions
  • Lowest fare availability calendar – customer can see details of actual fare restrictions and/or specific fares only
  • Several languages ​​available
  • Additional service options can be booked with the actual booking
  • Customers can add multiple room reservations in a single booking record
  • Customers can quickly refine their search results using filters; sorting options by price, tariff or room type; as well as price sliders to find the right combination of room and rate
  • Room upgrade option available
  • Multimedia options to present the hotel with images

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About Starhotels

Starhotels, a leading Italian family hotel group, owns and manages 24 hotels internationally and was founded by Ferruccio Fabri in 1980. His daughter, Elisabetta, with her cosmopolitan outlook, managerial flair and determination, took over 2000 the Starhotels portfolio made up of 21 four-star establishments in the heart of 12 Italian cities and London, as well as five-star hotels in Paris, London and New York.

To illustrate the company’s commitment to the highest standards of service and hospitality, seven of them come under a brand in their own right, known as Collezione. La Collezione consists of the group’s seven best five and four star luxury hotels, located in the heart of New York, Paris, London, Milan, Trieste and Venice. Each hotel has a distinct charm, embodying the local culture, while sharing the Italian spirit, creativity, passion and high level of service that characterizes the whole group.

Press contact for more information:

Trust international hotel reservation services

Sales department

Phone. +49(0) 69 664 089 1502

[email protected]

Julie Shepherd, Accentuate PR for Trust International in North America

Phone. +1 815 479 1833 – [email protected]

Christiane Seelgen, Trust International

Tel.+49 (0)69 66 40 89 15 03 – [email protected]

About Trust International Hotel Reservation Services GmbH

Trust International is one of the world’s leading suppliers to CRS and international hotel partners. Trust’s supporting services and technologies help hotel chains and hotel groups support their sales and marketing activities with the latest distribution solutions. The range of services includes CRS solutions and CRO software, connectivity to all GDS and OTA channels, internet booking engines and third party integration with PMS, RMS and CMS systems. Trust International offers the full range of CRS-related products, such as content management, business intelligence and commission payment services.

Via Trust’s own communication centers located in North America, Europe and remote countries

Eastern customers in 47 countries benefit from private telephone reservation, concierge and telemarketing services.

Founded in 1989, Trust International is renowned for its highly reliable booking

platform, continuous investment in systems and delivery of superior customer value.

Christiane Seelgen
International Trust

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