The 2022 asset that could change your hotel business. Enjoy!

A huge sigh of relief passes through the world.

The pandemic is over (at least officially.) Hospitality businesses are beginning a long process of recovery, and summer isn’t looking too bad. It’s good news.

But 2022 has something far more valuable in store. There is an untapped secret weapon that could change your hotel business:

The general perception of hotels and hospitality has changed.

People suffered for two years of isolation and a dull and repetitive daily life.

  • They are looking for new experiences.
  • They want to know more about what life has to offer.
  • They fear being missed.
  • They yearn for meaningful and deeper conversations.
  • They want to meet in person.
  • They yearn for social spaces.

The hospitality industry provides the spaces and solutions to these desires.

You are requested.
You are in the driver’s seat.

Enjoy it.

Help your guests find what they are looking forand reposition yourself, and who knows?

An era of endless commissions and positioning battles with OTAs could be coming to an end.

Advertising costs and commissions skyrocket, you have no say in how they represent your hotel anyway – so what’s the point?

people are thirsty “life”. They want to exploit, meet, exchange, venture.

And one of the best places to have it all is in a hotel.

  • A unique and unfamiliar environment that lifts spirits and inspires.
  • Interesting people willing to talk – the hotel team and other guests.
  • The hotel lobby, the bar, the restaurant, so many spaces conducive to emotion, well-being and lively conversations.

Help your guests see it and you’ll stand out.

You don’t need a fancy marketing campaign or an expensive advertising agency.

You only have to change three things:

  • Stop selling rooms. Sell ​​experiences.

People are passionate about experiences.

It’s not a new trend. It has always been like this. But this year it’s different.

After two years of confinement, people feel the need to catch up.

So don’t hype about the luxurious rooms, but talk about the amazing experiences that are available at your hotel or by staying at your hotel.

Simple things like insider tips – your favorite places. People are looking for authentic and personal encounters. Recommend tours and adventures off the beaten path.

Think “very individual” and you will attract attention.

If you’re more into visual attraction: There’s a startup that’s gaining more and more traction in the industry: Giggle tips. For a small monthly fee, they offer hotels a super attractive software to showcase experiences.

  • Communicate with your guests

If you think no one is reading the words on your website, think again.

Your words have an impact.

Communicate with your guests.

Get them hooked. Convince them.

Most hotels have great and visually appealing websites.

But it’s like visiting a fancy store and no one talks to you.

You will look around, have fun and walk away.

Invest in good copywriting and explain what makes your hotel unique.

Authentic and with personality.

It makes a difference.

Words sell.

  • Don’t give away your marketing power

Google’s algorithm has developed in a simply incredible way.

You don’t need a fancy SEO strategy.

It recognizes different versions of a word, it translates, it understands what goes together.

The most important thing for a good ranking?

Content that is from high quality and really useful to the readers.

Help your guests find answers to their questions!

The more you help them, the more time they will spend on your site and the more Google will realize that this site is indeed important.

Create a hotel blog, send newsletters, but please – communicate with your guests.
They yearn for connection.

If you can’t do it yourself, outsource it.

In the long term, it is also an investment that could give you back your independence.

  • It drives traffic to your website.
  • You attract the guests you want to have
  • You position yourself as the place of choice for…
  • You stand out

You are probably listed with an OTA. So don’t do what everybody else does and simply list the features of your product.

There is a summary section. Use it to talk to and with your guests.

Let your personality shine through.

Describe a great experience.

And remember – not only do customers see you marketing, but hospitality professionals too!

Invest in your marketing this year and you are no longer a bed seller but soon you will become a BESTSELLER!

Baerbel Pfeiffer
Text in place

Comments are closed.