TUI Group set to expand hotel business unit

The TUI Group, headquartered in Germany, will expand its global hotel brand TUI Blue to new regions in Southeast Asia, China, the Middle East and Southern Africa, with more than 300 hotels as the end goal.

The international partnerships in which TUI Blue hotels are operated either under management contracts or by franchisees are an important driver of the future growth strategy.

Friemuth: TUI Blue aims to be the leading leisure hotel brand with more than 300 hotels worldwide

Erik Friemuth, Managing Director of TUI Hotels & Resorts, said in a press release that TUI Blue’s new management and franchise model will enable its future partners to benefit from and offer customers unique holiday experiences.

“TUI has unrivaled strong expertise in the design, development and successful operation of leisure hotel brands as well as the development of holiday destinations,” Friemuth said.

TUI Blue’s business model was presented to investors as well as hospitality industry representatives at a hybrid event in Dubai on March 28.

TUI Blue will establish its own hotel development team in the Persian Gulf and Hong Kong.

Progress in Asia is underway with the formation of a dedicated team as well as the signing of contracts for the first TUI Blue hotels in China, shared Artur Gerber, Managing Director of TUI Blue.

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