WTA poll: Health, safety and nature are important to customers

The Wellness Tourism Association (WTA) ‘s recently released 2021 survey of wellness travel consumers reveals that health and safety, as well as access to nature, remain important to customers.

Just under 2,500 consumers from 52 countries and territories took part in the three-month online survey to help the hospitality industry, tour operators and travel agents / advisers better understand the priorities of well-minded consumers. be while they begin to plan their post-pandemic trips. This latest WTA survey was designed to reveal which assets, amenities, activities, and other offerings are “extremely important” to major consumers when planning their future wellness trips, which is “not at all. important ”and what could influence them the most when it comes to booking wellness trips over the next two years. The survey was conducted by the WTA in conjunction with WTA Research Associate Danny Kessler, Assistant Professor at Dongseo University, International College in Busan, South Korea, and was sponsored by the Platform of WeTravel online payment.

“What the survey does is reinforce the fact that safety and nature are the top two priorities,” said Anne Dimon, President / CEO of the WTA. Hotel. “Nature keeps emerging, so we know the industry is recovering, nature is a priority for people, but also security now, and not just physical security, but obviously security against this virus and any future viruses. . “

The top five offers rated “extremely important” were:

  1. A certified safe and clean hotel environment
  2. A purified water system throughout the hotel
  3. Access to fitness activities in the heart of nature
  4. A hotel environment with sustainable and green practices in place
  5. Rooms with an air filtration system to guarantee purified air

The “Certified Safe and Clean Hotel Environment” ranking ranked number one among the top three generational cohorts (Millennials, Gen X and Baby Boomers).

The top five ranked “not at all important” were:

  1. Access to mental health professionals
  2. Access to fitness trackers and apps that can monitor things like heart rate in real time
  3. Access to nutritionists
  4. Access to doctors for one-on-one consultations or medical tests that could predict a predisposition to future medical problems
  5. Access to other wellness practitioners

The ranking was followed by an open-ended question: “Anything NOT mentioned in the 16 items would be a well-being ‘must-have’ when you start traveling again.” The answers to the question generated over 9,000 words. Three of the main themes that emerged were:

  1. Safety in terms of physical security more immune to exposure to COVID
  2. Access to peace and quiet spaces
  3. Nature and outdoors

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Dimon said the pandemic has made people aware of the benefits of being in nature. “They are more aware that being in nature can have an effect on your sense of well-being,” she said. “And it is the peace and quiet that comes with nature, which allows people to get away from the hectic and sometimes often noisy life they lead, especially if they live in cities.”

The desire to be in nature means that more remote destinations can be popular with travelers. “Everything indicates that people are going to want to stay away from congested cities and select properties a little further away that are surrounded by nature, as this gives them a greater sense of security,” she said.

Dimon said that a finding from the survey that was somewhat surprising is that customers wanted to see locally sourced products as a convenience. “We now call it a regenerative journey,” she said. “There is a movement for people who want to get to a destination and feel they are giving back to the destination and supporting the destination, not just the property owners. There was a time when you would go, let’s just say Mexico, stay all inclusive and never leave the property. It’s changing. People want to involve the locals, they want to give back to the locals. They want to know more about the location, the history, the culture.

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